An AI sales agent that embeds on any B2B website and turns visitors into qualified conversations.
As Founding Designer, I shape Rose end to end, across both the customer-facing agent and the internal platform teams work in.
Visitors reach Rose straight from a company's marketing website, looking for quick answers and guidance. Marketing and growth teams use the platform to understand those conversations, qualify leads and learn from visitor behaviour. The challenge is designing one product that feels native on every client website, while turning conversations into insights teams can act on.
People visiting a company's website. They need fast, relevant answers without feeling like they're talking to a traditional chatbot.
Teams responsible for acquisition and conversion. They want qualified leads, but also a clearer picture of what visitors actually ask before becoming customers.
Rose never feels like a third-party widget. It looks like it belongs to the website where it lives.
The experience invites a natural conversation instead of pushing visitors through a static funnel.
Each interaction produces useful knowledge for the team behind the site, not only a potential lead.
A floating chatbot in the corner reads as a third-party tool. So I make the opposite bet: Rose opens as a Smart Bar in the centre of the page, the way a search field invites you in. Two tensions shape the design. Catch attention without becoming intrusive. Adopt each client's brand without losing one coherent interaction model.
White-label. Rose adopts each host site’s primary colour. Here, it wears this portfolio’s.
Rose adapts to each client's visual identity, so the experience feels integrated rather than embedded.
The conversation begins centred to capture attention, then moves to the side to coexist with browsing.
Responses can include contextual links that help visitors reach the right page naturally.
The agent answers questions while spotting qualified prospects and nudging the right visitors to book a demo.
Rose doesn't stop when a conversation ends. Every interaction feeds an analytics platform I design for marketing and growth teams. Instead of leading with conversion counts, it surfaces what visitors actually ask, what they struggle to understand, and where the website fails to communicate its value. The job is to turn qualitative conversations into insights teams can keep improving from.
The dashboard opens on the questions visitors ask most, not on a wall of conversion counts.
Conversations cluster into recurring topics and objections, so a team sees the pattern without reading every chat.
Each theme links back to the real conversations behind it, so any finding can be checked at the source.
A company deploys Rose without help. The onboarding guides them from analysing their website to configuring the branding, then generates the final integration snippet. The goal is to make it feel as simple as adding any modern SaaS integration.
Rose turns a passive marketing website into a conversation that qualifies visitors and moves them toward the next step.
Visit userose.ai ↗Designing AI assistants isn't only about conversations. It's about fitting into an existing product ecosystem while creating value for two audiences at once, blending into the workflows people already have instead of asking them to learn something new.