Portrait de Nelly Seiglan Nelly Seiglan

Lead Product Designer.
Building AI-native products
people trust & love.

News

Background

  • Founding Designer Hexa · 2025 – aujourd'hui
  • Design Manager Kolecto · 2024 – 2025
  • Designer & Lead Designer Theodo · 2021 – 2024
  • New Business DDB Paris · 2019 – 2021

Selected projects

Verso

Founding Designer

Designing an AI interviewer capable of replacing human-led qualitative research while preserving structure, nuance, and trust.

Conversational UX AI Interaction Design Admin Tooling
Key Results

500+ studies conducted using the AI interviewer.

Rose

Founding Designer

Designing a conversational layer that integrates into complex B2B websites and drives measurable engagement and conversion.

Conversation Flows Embedded Widgets Conversion UX
Key Results

10% of visitors convert through Rose.

Kolecto

Lead Designer · Design Manager

Designing a sales module that balances financial complexity with everyday usability, while building a team able to scale with the product.

Complex Workflows Modular Systems Team Leadership
Key Results

Hired and structured a 2-designer team (senior + mid), both still in role.

Milleis

Lead Product Designer

Rebuilding the app from everyday banking to full wealth management, combining clarity, usability, and premium private banking codes.

Product Redesign Design System Mobile UX
Key Results

App Store rating improved from 2.7 to 4.5+ after launch.